The objective was to re-imagine a defunct airline and create branding, an identity system, and ticketing websites.

This involved design principles, brand guidelines, assets, color palettes, typography, spacing, components, tokens, and accessibility guidelines.

Rebrand
Aloha Airlines was an American airline known for its friendly and welcoming service. The airline incorporated Hawaiian cultural elements into its branding, including its logo featuring a hibiscus flower, which symbolizes hospitality and beauty in Hawaiian culture. My objective was to give Aloha Airlines' branding a minimalist approach. The main objective was to encapsulate the essence of a tropical airline that emphasized relaxation and vacation. To achieve this, I incorporated a palm tree that highlighted the sand as a symbol of the tropical paradise and complemented it with a bird, adding to the vacation vibe.

Design system

Starting with the branding guidelines, I assessed the UI requirements for Aloha Airlines' web, mobile web, and WatchOS platforms. Subsequently, I developed a design system to enhance efficiency, ensure consistency, and bring a sense of organization to the brand's digital presence.

Web Design

Mobile Web

WatchOS

Prototypes

Takeaways

During this project, I had the opportunity to dive deep into Figma prototyping. I honed my abilities in efficiently building components and auto-layouts while seamlessly animating transitions. Additionally, I had the chance to refine my brand and visual design skills and gain a comprehensive understanding of creating a design system. It was a valuable and enriching experience that allowed me to grow both personally and professionally.